The ultimate guide to creating a kick-ass editorial calendar for your Instagram: your content strategy

In the last post on creating an editorial calendar for your Instagram account we covered the two most important initial steps in the process - catch up here.

Today, we are going to build on this last post with the next steps you need to take to create a kick-ass editorial calendar for your Instagram.

The big hint with this process is that you can apply exactly the same principles to ANY of your  blog or social media content!

Creating a content calendar doesn’t need to be complicated at all, but with most of my clients the biggest stumbling blocks they face are knowing the right content to post - and honestly this all comes down to knowing who you are posting for and what your overall goals are for your social media.

Once you have these down pat, the rest is super easy and just comes down to getting the right process in place.

Ok, let’s dive in.

Step 1: Create categories.

Being with brainstorming a list of categories for things you want to share with your audience.

This could include things like:

   •    Quotes

   •    Blog posts

   •    Tips

   •    Questions

   •    Personal posts

   •    Behind the scenes

   •    Promotion of your products / services

Then, once you have compiled your list you will have identified the key categories of things you will be posting on your social media.

If you’re not sure what types of content your audience will like, go back and re-visit part one.

Step 2: Create content in batches.

Next up you want to create your content in batches.

I love batching content because in the long run it saves you a whole heck of time rather than creating each post on the go.

You may want to leave some gaps on the schedule for your personal posts and perhaps a few others, but for all of the content you can create in advance - for example quotes, tips, questions etc -  it’s much more efficient to batch these together especially considering a lot of them will be using templates.

I like to dedicate a full day or sometimes an afternoon of just curating content together and then plotting out on a schedule when you will post them.

Depending on how far in advance you want to create your content schedule for the longer you may need to dedicate to your batch day.

Step 3: Create your content schedule.

This is the last piece of the puzzle and the most important part.

It is super important to create a content schedule so you know in advance what you are posting and when you’re posting it.

Social media is not about how often you are posting, but being consistent with when you do.

Creating a schedule that works for you will help you stay on top of everything and not let it consume you and become overwhelming.

Without proper planning it can become crazy stressful!

Here is how to create a schedule:

   1.    Work out the days, times and frequency you want to post.

   2.    Work out what type of content you will post at each time eg.quote, blog post etc.

   3.    Plot out each piece of content on your planner.

   4.    Schedule your posts.

That’s it!

Let me know in the comments - how do you organize and schedule your content?

Rachel x